Recruiting & Hiring Winter and Holiday Seasonal Employees

Tips for Recruiting, Hiring, and Managing Holiday Seasonal Workers

Article Summary: 

Hiring seasonal employees during the winter and holiday months is essential for many businesses—especially in retail and hospitality—to meet increased demand. However, it’s not without its challenges.

This article Recruiting & Hiring Seasonal Workers, written by our Risk Management Partners at Zywave, explores how seasonal hiring can be a strategic opportunity to enhance branding, boost productivity, and build a pipeline of talent for future seasons.

While seasonal roles offer flexibility and cost savings, they also present challenges such as high turnover, limited training time, and risks to brand representation. To succeed, employers should start planning early, craft tailored job postings, target the right candidates (like students), and set clear expectations. Effective screening, onboarding, and treating seasonal staff like permanent employees can improve retention and performance—ultimately strengthening the workforce and protecting the brand during peak season.